Based in a culturally rich country with age old traditions, artistic heritage and priceless craftsmanship, Frontier Bazar embodies India’s true essence in the very foundation of its existence.

The roots of Frontier Group date back to 1947 in the picturesque city of Phagwara, set amidst the culturally rich state of Punjab.

Late Shri Bansi Lal Batra came from Pakistan after partition and initiated his humble business of retailing women's ethnic wear, thus pioneering the foundation of Frontier Bazar.

Over the years, Frontier Bazar has transformed into a name that not only offers exclusive women’s ethnic wear designs but also manufactures every piece in-house to maintain the highest quality and authenticity, sort after by patrons from India and abroad.

Following this legacy of imbibing Indian heritage with latest techniques and contemporary styles, the group with its Flagship Store at Padam Singh Road, Karol Bagh, New Delhi and the Landmark Store at Ring Road, Rajouri Garden, New Delhi, extends unique design innovations, combining the best international trends and rich traditional techniques and signature styles, that makes each creation highly fascinating, desirable and a sheer personification of elegance, style and elan.

So, as you serge ahead and explore our collections, we have in-stored for you exquisitely crafted ensembles that is born in India and designed for the world – truly contemporary classics that celebrate the timeless beauty of the woman of today.